Clinical Services International
ComparatorIQ™
01
Exploration
Seven directions, two families: inside the CSI palette and independent. Open the exploration
02
Shortlist
Narrowed to the two strongest, with the red variants and the Q studies. Open the shortlist
03
Brand books
Each surviving direction written up as a full brand book: mark construction, palette, type, applications and co-branding.
IQ
Intelligence Badge · Original coloursRaleway · CSI blue and green on paper
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IQ
Intelligence Badge · OxbloodRaleway · oxblood on cream
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Capsule SignalRaleway · deep field navy
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Selection Marker · VermilionArchivo · vermilion on white
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Selection Marker · CSI coloursArchivo · CSI blue and green
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IQ
Sibling CrimsonRaleway · crimson on bone
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IQ
Sibling OxbloodRaleway · oxblood on cream
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IQ
Sibling OriginalRaleway · CSI green and blue on paper
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Helix CapsuleRaleway · sky blue on mist
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IQ
Sibling CrimsonRaleway · crimson on bone
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IQ
Sibling OxbloodRaleway · oxblood on cream
Open →
IQ
Sibling OriginalRaleway · CSI green and blue on paper
Open →
Helix CapsuleRaleway · sky blue on mist
Open →